Sample review
What you get each month
This is a sample review for an example agency. The business and the numbers are made up. Yours is built from your QuickBooks.
September review
Sample numbers for a web and creative agency with about $1.8 million a year in revenue and 14 people.
Northline Studio
Cash today
$208,600
down $23,200
Lowest cash, next 12 months
$104,200
in December
Your safety level
$120,000
cash heads below it in December
Safe to pay yourself this month
$6,000
last month $9,000
Room for a hire
$6,500
a month in payroll, from February
Profit
| Sep | Aug | Sep last year | |
|---|---|---|---|
| Revenue | 152,400 | 148,900 | 133,600 |
| Team cost | (78,200) | (76,700) | (69,800) |
| Contractors | (14,600) | (12,900) | (11,200) |
| Gross profit | 59,600 | 59,300 | 52,600 |
| Overhead | (47,300) | (46,800) | (43,100) |
| Net profit | 12,300 | 12,500 | 9,500 |
Where your cash went
| Net profit | 12,300 |
| Clients owe more than last month | (19,300) |
| Annual software and insurance paid up front | (6,500) |
| Owner pay | (9,000) |
| Loan principal paid | (2,100) |
| Other | 1,400 |
| Change in cash | (23,200) |
Six numbers to watch
Team cost plus contractors, share of revenue
60.9%
last month 60.2%
Revenue per team member, annualised
$130,600
last month $127,600
Gross margin
39.1%
last month 39.8%
Largest client, share of revenue
26.0%
last month 25.1%
Days to collect
38
last month 35
Months of costs in the bank
1.5
last month 1.7
Alerts sent this month
- Cash heads below your $120,000 safety level in December.
- Fernhill Brands is past 60 days. It owes $24,800 and the oldest invoice is 64 days old.
Two things to do
- Collect the $24,800 that Fernhill Brands owes you. The forecast has it paid in January. Paid in October, the December low point rises to $129,000, above your safety level.
- Set your owner pay at $6,000 this month. Last month it was $9,000.
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