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Monthly financial report template for small business owners

One page. Cash, profit, where the profit went, six numbers to watch and three things to do. Free Excel download.

September review
Sample numbers for a web and creative agency with about $1.8 million a year in revenue and 14 people.
Northline Studio
Cash today
$208,600
down $23,200
Lowest cash, next 12 months
$104,200
in December
Your safety level
$120,000
cash heads below it in December
Safe to pay yourself this month
$6,000
last month $9,000
Room for a hire
$6,500
a month in payroll, from February

Profit

SepAugSep last year
Revenue152,400148,900133,600
Team cost(78,200)(76,700)(69,800)
Contractors(14,600)(12,900)(11,200)
Gross profit59,60059,30052,600
Overhead(47,300)(46,800)(43,100)
Net profit12,30012,5009,500

Where your cash went

Net profit12,300
Clients owe more than last month(19,300)
Annual software and insurance paid up front(6,500)
Owner pay(9,000)
Loan principal paid(2,100)
Other1,400
Change in cash(23,200)

Six numbers to watch

Team cost plus contractors, share of revenue
60.9%
last month 60.2%
Revenue per team member, annualised
$130,600
last month $127,600
Gross margin
39.1%
last month 39.8%
Largest client, share of revenue
26.0%
last month 25.1%
Days to collect
38
last month 35
Months of costs in the bank
1.5
last month 1.7

Alerts sent this month

  • Cash heads below your $120,000 safety level in December.
  • Fernhill Brands is past 60 days. It owes $24,800 and the oldest invoice is 64 days old.

Two things to do

  1. Collect the $24,800 that Fernhill Brands owes you. The forecast has it paid in January. Paid in October, the December low point rises to $129,000, above your safety level.
  2. Set your owner pay at $6,000 this month. Last month it was $9,000.

Why one page

Most owners get a profit and loss from the bookkeeper each month. It shows whether the business made money. It does not show where the cash went, or whether payroll is safe in six weeks.

Owners read a one-page report. A full pack sits in the inbox. So this template puts the answers on one page and leaves the detail in the books.

What each section tells you

SectionThe question it answersWhere the numbers come from
Cash today and the lowest pointCan I make payroll for the next three months?Bank balance and a 13-week cash forecast
ProfitDid we make money, and is it better or worse than last year?Profit and loss
Where the profit wentWe made a profit. Why is there less cash?Balance sheet, this month against last month
Six numbers to watchWhat is changing before it shows up in profit?Profit and loss, balance sheet, list of what customers owe
Three things to doWhat do I change this month?Judgment, from the five sections above

How to fill it in

  1. Ask your bookkeeper for three reports after they close the month. The profit and loss for this month, last month and the same month last year. The balance sheet for this month end and last month end. The list of what customers owe you, sorted by age.
  2. Enter the numbers on the Inputs tab. The Report tab fills itself in.
  3. Enter your cash forecast low point. If you do not have a forecast yet, use the cash calculator to set your safe line.
  4. Write three actions. Keep each one to a sentence.

The six numbers, in plain words

NumberHow to work it outWhat it warns you about
Weeks of payroll in the bankCash ÷ your weekly payrollHow long you could pay staff if no customer paid you
Days to collectWhat customers owe ÷ monthly revenue × 30Customers paying slower, which drains cash before profit drops
Owed over 60 daysFrom the aged list of what customers oweMoney that gets harder to collect every week
Top 5 customers' share of revenueTheir revenue ÷ total revenueHow much one lost customer would hurt
Gross marginGross profit ÷ revenuePricing or job costs slipping
Labor's share of revenueDirect labor ÷ revenueOvertime, idle hours or underpriced work

Common questions

What should a small business monthly financial report include?

Cash today and the lowest point coming up, profit against last month and last year, where the profit went, a few numbers that warn you early, and what to do about them. If it does not fit on one page, the owner will not read it every month.

Who should fill this in?

Your bookkeeper, after they close the month. Every number comes from the profit and loss, the balance sheet and the list of what customers owe you.

Do I need accounting software?

No. Any bookkeeping system works. QuickBooks makes it fastest because the three reports you need are standard there.

How is this different from a profit and loss statement?

A profit and loss shows if you made money. It does not show where the money went or whether you can make payroll in six weeks. This page adds both.

By industry

Marketing agency · Web design agency · Consulting firm

Get this worked out on your own numbers

Kestrel CFO sends agency owners a written review and a 12-month forecast every month. No calls. $990 a month.

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