For web agency owners
Web Design Agency finance tools
A web design agency sells projects. Most take a deposit up front, a payment at a milestone, and the balance at launch. Launch dates slip, so the last payment slips with them. Hosting and maintenance plans add a small, steady monthly base.
13-week cash flow forecast
Open →How much cash to keep
Open →How much to pay yourself
Open →Can I afford to hire?
Open →Break-even calculator
Open →Monthly financial report
Open →Common questions
How big a deposit should a web design agency take?
Many agencies take half up front. At minimum, the deposit should cover the work before the first milestone.
Why do web agencies run short of cash between launches?
Payroll runs twice a month while final payments wait on launch dates the client controls. The forecast shows which launches the next payrolls depend on.
Get this worked out on your own numbers
Kestrel CFO sends agency owners a written review and a 12-month forecast every month. No calls. $990 a month.